Velocity Logic Group launches The G Club for The Gas Spot

Velocity Logic Group has launched The G Club, a new loyalty program and mobile app for The Gas Spot, giving customers rewards, personalized offers and order-ahead in one place. The rollout adds a digital layer to the fast-growing convenience brand’s stores across Iowa, Missouri, Arkansas and Texas.

Why it matters: - The G Club gives The Gas Spot a direct way to build repeat visits as the convenience chain expands. - The new app ties fuel rewards, in-store savings and order-ahead into one customer experience. - The launch strengthens VLG’s footprint in fuel and convenience retail loyalty.

What happened: - Velocity Logic Group announced the launch of The G Club, the new loyalty program and mobile app from The Gas Spot. - The program is powered by VLG’s Loyalty Cloud. - The app is available now on iOS and Android. - The G Club was designed and launched in partnership with Convenience & Energy Advisors (CEA).

The details: - The G Club lets customers earn rewards on fuel and in-store purchases and redeem those rewards for discounts. - Members can join with just a phone number at the pump or in the store. - The app includes personalized welcome offers for new members. - The program also sends targeted deals based on customer purchase behavior. - Digital drink clubs in the app reward customers for favorite drinks. - Customers can order food ahead from the app with Lula. - Rewards and offers work the same in the app, at the pump and at the register because the program runs through VLG’s Loyalty Cloud. - The Gas Spot has locations in Davenport and Cedar Rapids, Iowa, and in rural communities around Kansas City, Missouri, plus Arkansas and Texas. - The Gas Spot is a woman-led convenience brand known for its bold “G” branding, fresh food and stores designed as local gathering places.

Between the lines: - The launch shows how convenience brands are using loyalty apps to move customer relationships beyond the transaction. - For The Gas Spot, the program is both a retention tool and a way to personalize offers as the chain grows. - For VLG, the rollout adds another branded loyalty deployment to its real-time retail technology platform.

What's next: - The Gas Spot will use The G Club to reward regular customers, attract new members and keep them engaged between store visits. - VLG is likely to continue positioning Loyalty Cloud as a core platform for convenience and fuel retailers that want unified promotions across channels. - The company invites readers to learn more about its platform.

The bottom line: - The G Club turns The Gas Spot’s loyalty strategy into a mobile-first customer experience across fuel, food and in-store purchases.