Andy’s Frozen Custard launches 23-week roadshow tour for its 40th anniversary

By AI, Created 9:52 AM UTC, May 20, 2026, /AGP/ – Andy’s Frozen Custard is taking its 40th-anniversary celebration on the road with a 23-week tour that starts at Texas Motor Speedway and will hit more than 170 locations across 14 states. The campaign mixes custard giveaways, racing tie-ins and fan events as the brand leans on its motorsports history and loyalty program to drive traffic nationwide.

Why it matters: - Andy’s Frozen Custard is using its 40th anniversary to drive national attention, store visits and loyalty-program signups. - The tour ties the brand’s motorsports identity to a consumer-facing campaign that could deepen engagement with families, fans and local communities. - The promotion includes low-price treats, prizes and a chance to win free Andy’s for a year, giving customers a direct incentive to stop in.

What happened: - Andy’s Frozen Custard launched the “Sweet Since ’86 Roadshow Tour” on May 1–3 during the Andy’s Frozen Custard 340 race weekend at Texas Motor Speedway. - The 23-week tour will visit more than 170 locations across 14 states. - The campaign marks 40 years since the company was founded in 1986. - Andy’s says the tour is designed to bring the brand’s celebration to #FANdys, families and communities nationwide.

The details: - Each stop features a custom caravan of vintage vehicles. - Guests can take photos with The Sweetest Trophy from the Andy’s Frozen Custard 340. - The tour includes a giant inflatable Hugh. - Andy’s is offering a “Spin to Win” experience with prizes, giveaways and surprises. - Select stops will offer $2 one-topping sundaes. - Customers can enter for a chance to win free Andy’s for a year. - Limited-edition Andy’s merchandise will be available for purchase. - The company is also promoting interactive moments built for fans, families and communities. - The complete tour schedule is available here. - Fans can follow updates on Andy’s digital and social channels, at eatandys.com, and on @andysfrozencustard using #SweetSince86 and #FANdys. - Andy’s is encouraging customers to download the app and join the #FANdys Loyalty Program. - Loyalty members get a free small, one-topping Concrete after their first visit. - The app also offers insider access to new product launches, Flash Treats and special promotions.

Between the lines: - The roadshow leans into nostalgia with vintage vehicles and anniversary branding while also pushing modern marketing tools like app downloads and social media tracking. - Starting the tour at a motorsports event reinforces a long-running brand association that Andy’s says spans more than 30 years. - The national footprint suggests Andy’s is using the anniversary as a broad awareness play, not just a local celebration.

What’s next: - Andy’s will continue the roadshow across the 23-week run, adding stops in 14 states. - Fans can expect behind-the-scenes content and real-time updates as the tour moves from location to location. - The loyalty program and limited-time offers are positioned to keep customers engaged after the tour ends.

The bottom line: - Andy’s Frozen Custard is turning its 40th birthday into a traveling sales and brand campaign with racing flair, free-food hooks and a nationwide store-by-store push.